Creating a Commercial

 

It All Starts with your ideas and advertising goals. We listen to you, develop a concept, then write a script that communicates your message to your target demographic.

The script will include specific video and audio information that we’ll use as a guide for the commercial shoot. You may already have a concept and script ready to go. Wherever you are in the process, we can help you move forward from there.

We’ll also provide you with a contract that lists the services you’ll receive and the total cost of production. After your approval of the script and contract, we’ll move on to planning the shoot.

 


Lights! Camera! But Wait!
Before we shoot the video and record the audio for your television commercial, we plan. We often shoot at the client’s business, but the possibilities for different locations are endless. Imagine a couple strolling on the beach, or your product being used in a nice home.

You may want to be on screen, feature your employees, or even have your family in the commercial. If not, we know many local, experienced actors who are ready to help out. Your commercial can be anything from a straight-forward sales ad to a mini-movie with humor, drama, special effects and more! We’ll take care of all the arrangements, and schedule a convenient time for the shoot.

 


 

Action!
When it’s time to shoot video footage and record the audio for your commercial, we set up our equipment at your selected location. After a review of the script, we will arrange the shots and give direction. Everyone will have lots of chances to get their take just right. We create a fun, relaxed atmosphere that helps the on-screen talent come across as natural and appealing.

 

 

 


Putting It All Together
During post production we edit your video and audio footage to produce your television commercial. Using the direction of your script, we may add text, graphics, 3D animation, particle effects, professional voice-over narration, and background music. We’re also getting up to speed on Flash animation, and are creating simple cartoon characters and animated logos for clients. It’s all very exciting!

We use the latest video production software (Adobe Creative Suite 5.5 Production Premium) to create your commercial. When the editing process is finished, you will be able to view your commercial using a link to our secure online folder. You’ll have a chance to give us some feedback if you want changes. We want to make sure that you’re happy and proud of your new spot.

After you’ve approved your commercial, we will deliver it to the  Cable or Broadcast Television station(s) of your choice. We’ll also provide a high quality video file so you can upload the commercial to your website or YouTube.com.

We’ve produced videos that range from 30-second TV Commercials, to 2-hour instructional videos, so if you’re thinking of producing a longer format video Contact Us today.

Comprehensive Pre-Production Services, Including:

  • Concept Development
  • Scriptwriting
  • Location Scouting
  • Shoot Coordination and Logistics
  • Talent Casting (Voice and On Screen)

Comprehensive Production Services:

  • 14-years Experience Shooting footage for Television Commercials, Live Events, News and Instructional Videos
  • Professional Sony HD Video Camera
  • Video Shoot at Your Business or the Location of Your Choice
  • Professional “Cool Lights” LED Panel Lighting 
  • Audio Equipment for Recording in the field or studio
  • Portable Green / Blue Screen (Available for Chroma KeyShots)
  • Specialized Equipment: Camera Jib and Omni-Tracker Dolly

Comprehensive Post Production Services, Including:

  • Video Editing with Adobe Production Suite CS5.5
  • 2D/3D Animation
  • Addition of text and graphics
  • Special Effects (3D animation, particle effects)
  • Professional voice-over narration, and background music
  • Photo Retouching
  • Delivery to Cable and Broadcast Television Stations
  • Creation of Video for Online Viewing (YouTube, Facebook, Your Website, etc.)