2012: The End of the World (as we know it)

I keep hearing about the end of the world happening in 2012. It makes me think of the song by REM.

I like how they added the “as we know it” part to lessen the catastrophic¬† implications. This helps me focus on positive ways the world is changing. Thanks to new technology such as cellphones that record and broadcast video to the internet, and social networks that can spread the content across the planet within hours,¬† our awareness level of injustice and violence has grown exponentially in the last few years. (Whew! Try reading that last sentence in one breath!)

Even if we aren’t evolving towards a peaceful Utopia (fast enough), at least government officials and military dictators have to deal with the fact that their crimes aren’t as secret anymore. I don’t intend for this to be a political rant, and I’m not a conspiracy theorist (except that whole “moon landing” thing), but I think that it’s wonderful that so many people now have a voice. They can be heard and seen by the entire world in their time of need. I think of people in Iran, Egypt, North Korea, and other volatile places. They courageously show the world what’s happening, unfiltered by a news corporation with a (possible) political/financial agenda.

And then, of course, we, the viewers, need to take action by protesting, boycotting, voting and pulling financial support from those who abuse their power whether they be politicians, media entities or countries with dismal human rights records.

You may be wondering how this relates to my work, or this video production website. The connection for me is that I am part of the media machine because I create content for broadcast/cable television, the internet, companies, schools, non-profit organizations, etc. Having this ability to put out a message about a product, philosophy, or need for help from others, is a responsibility that I take seriously. Consider the power of media when it comes to electing a president, or starting another war. Many of us are glued to one screen or another most of the day, so lets stay vigilant and use this power for good. Because we do have the power to make a positive difference in the world, even if it’s by clicking away on a keyboard, or sharing a Facebook post. We’re only powerless when we’re apathetic.

So, if the end of the world as we know it means the planet has become a more open, compassionate, honest and just place, I feel fine indeed.